Marketing Resource Management Buyer’s Guide

Thumbnails Marketing Resource Management Buyers Guide 1


Struggling to keep your team aligned? Marketing resource management helps tie together content, operations, spending and planning ? to ensure everyone is on the same page.

According to a recent survey, 65% of respondents said their biggest expected content management challenge was team communication. If you’re like them, you could benefit from optimizing your content operations through marketing resource management (MRM). 

Modern marketing resource management solutions go beyond project management, to streamline collabs across teams and agencies, while meeting regulatory and compliance needs. That’s just the start. Dive into our guide for the full download on MRM platforms.

This guide covers all you need to know to strengthen your marketing operations, including:

  • How marketing resource management benefits different departments
  • How to calculate ROI for marketing resource management
  • Capabilities to look for in a modern marketing resource management solution
  • The importance of a seamless DAM integration

Ready to use marketing resource management to keep your teams aligned ? and agile? Download our free guide.

*Content Marketing Institute’s 2019 Content Management & Strategy Survey.

See how Aprimo can help you unleash the power of content.

See how Aprimo can help you unleash the power of content.