Aprimo Budget Allocation

Budget Allocation Feature Brief Thumbnail b30e8e


Optimize Marketing Planning

Aprimo’s Budget Allocation feature, part of our market-leading financial management solution, supports your business planning with:

  • Flexible Budget Creation – Know where to invest using a  top-down or bottom-up approach.
  • What-if Planning – View different scenarios and fund initiatives with the highest ROI.
  • Automatic Budget Activation – Automatically activate approved scenarios into a yearly managed budget hierarchy.

Get the Most Out of Your Funds

Use Budget Allocation to:

  • Set Objectives – Align all groups on objectives and targets.
  • Enable Quarterly and Yearly Planning – Centralize all marketing  planning activities.
  • Predict Bottom-Line Results – Forecast ROI and predict bottom-line  business benefits.

Aprimo Budget Allocation Product Screens


Budget Creation

Global visibility for data-driven decisions

  • Assign budgets to owners – Assign spend and enable owners to allocate budget accordingly.
  • Let budget owners give you spend proposals – Enable budget owners to submit estimated needs to a common budget, and then right-size budget needs.
  • Re-use previous year budgets – Leverage year over year budget history to accelerate planning processes.

What-if Scenario Planning

Different budget scenarios

  • Allocate with variations – Allocate budget by fixed amounts or percentages.
  • Quantify the scenario impacts – Plan based on ROI from attribution, mixed modeling, or manual inputs.
  • Pick the winning scenario – When you?ve made your decision, add it to the budget for approval.
  • Incorporate data from spreadsheets – Export your budget scenarios to a spreadsheet, bring in external data, and then import it right back into Aprimo.

Activate Within Aprimo Plan & Spend

Automatic program activation with activities and hierarchies

  • Manage purchase orders and invoices – Monitor vendors, purchase orders, and invoices in a single system.
  • Tie spend data into activity and outcome data – More accurately calculate ROI by marrying spend data with operational data.
  • Integrate with your ERP – Sync your spend data and  budget structure with other corporate systems.

See how Aprimo can help you unleash the power of content.

See how Aprimo can help you unleash the power of content.