A Guide to Making the Business Case for DAM

Making a Business Case for DAM Thumbnail 1


Not sure how to make the business case for Digital Asset Management software? Our ebook has all you need to sway stakeholders, so you can begin scaling personalized content experiences like never before.

If you’re sold on Digital Asset Management, you’re not alone. According to Forrester, 73% of decision-makers surveyed turned to DAM to manage rich media content.* With DAM by your side, you’ll get faster approvals, shortened review times, and quicker launches.

There’s just one hurdle standing in your way: stakeholders. If you’re going to convince them that digital asset management is worth the time and money, you’ll need a proven game plan. Our ebook is the definitive guide to making your case for investing in DAM.

The ebook covers the critical steps to selling your stakeholders on DAM software. Top highlights include: 

  • How to present your argument for Digital Asset Management
  • The many business-boosting benefits of DAM software
  • A quick recap on how DAM software works
  • How to calculate DAM ROI

Ready to get the greenlight on DAM so you can optimize your content ops from top to bottom? Download our free ebook. 

*Forrester Trend Report: PIM and DAM are The Power Couple for Your Content Strategy, 2022. 

See how Aprimo can help you unleash the power of content.

See how Aprimo can help you unleash the power of content.