Aprimo Digital Asset Management

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Create, Manage, and Optimize Brand Content

Why You Need a DAM

With so many ways to interact with brands, customers have higher expectations of brands than ever. Successful marketers have to ensure that every customer touchpoint delivers rich, engaging, and interactive experiences.

Digital Asset Management (DAM) solutions can help.

With DAM, enterprises gain the ability to manage  and execute the full content lifecycle from creation to distribution. Aprimo DAM is more than just a place to store assets. It enables marketers, creatives, agencies, ecommerce, customer experience, and other teams to collaborate on the creation and approval of content to drive engaging brand experiences. Aprimo DAM is designed to better manage content complexity, increase velocity, and improve speed  to market.

“76% of customers expect consistent interactions across departments, yet 54% say it generally feels like sales, service, and marketing teams don’t share information.? – Salesforce


Version of the Truth

Key Benefits

Filter, Search, and Discover Assets

Easily allow business users to find  and share content.

Localize Content

Manage global and local versions of assets.

Open Content Repository

Give your global marketing, commerce, and sales teams easy access to  on-brand content.

Secure, Role-based Access

Give agencies and channel partners easy access to content.

Any Asset Type

Manage all content types, including text, image, video, and emerging file types such as 3D objects and CGI renderings.


  • Asset upload and versioning
  • Asset download and sharing
  • Preview capability for advanced file types (3D, video, and more)
  • Search and filtering
  • Flexible metadata & taxonomy support
  • Archiving
  • Role-based permissions
  • AI-driven visually similar search
  • AI-driven search on speech & visual text in video

Aprimo AI driven visually similar search

Enriched Content

Key Benefits

Metadata & Taxonomy

Add structure and findability to content for better agility.

Digital Rights Management

Enable digital rights, like tracking expiration, usage rights, and purchase details.

Channel Formatting & Rendering

Empower omnichannel content strategies to drive personalized brand stories.

Localize, Translate & Personalize

Effectively reuse and repurpose  content anywhere in the world.


  • AI-driven smart &  business-specific tagging
  • Flexible, on-the-fly taxonomy
  • Content expiration
  • Watermarking
  • Integration to best-of-breed  rights management software
  • Multi-lingual support
  • Parent-child content relationships
  • Version control
  • On-the-fly content renditions
  • AI-driven smart & learned  smart cropping

AI driven smart tags and smart cropping

Content Collaboration

Key Benefits

Creative Collaboration

Marketers, creatives, and agencies can easily collaborate to review and approve content.

Content Workflows

Structured and agile workflows make collaboration easy.

Task Management

Manage all content tasks in a single place.

Reviews & Approvals

Enable review and approval with built-in annotation, content mark-up, chat boards, comment threads, and voting.

Content Calendar

Make planning, organizing, and implementing global content strategies easy all year long.


  • Intelligent content workflows
  • Task inbox, notifications, and reminders
  • Annotations and collaborative markup
  • Side-by-side view of content versions
  • Reviews and approvals
  • Automatic timeline creation
  • Smart resource management
  • Content calendars

Annotations with a side by side content view for easy comparison

Product Content Management

Key Benefits

Product Information Management (PIM) Integration

Commerce managers, product managers, and merchandisers can enrich product content to create engaging product experiences with powerful content, workflow, editing, and relationship-building tools.

Configurable Product Structure

Manage large product catalogs across regions, brands, and channels with powerful taxonomy capabilities.

Product Content Localization

Simplify the complexity of creating, delivering, and managing the lifecycle of product content on a global scale.

3D and 360° Product Content

Ingest, preview, and download 360° product shots, and view images from all angles directly within Aprimo.


  • PIM for product  content management
  • Integration to PIM solutions  for master data management
  • Configurable product structures
  • Product content localization
  • Product relationships and groupings
  • Configurable product inheritance
  • Support for emerging product content like 3D and 360° views

Integration to PIM data management

Content Distribution

Key Benefits

Connectivity to Channel Technologies

Easily distribute approved, on-brand content to channel partners.

Portal for Easy Access

Allow marketers, agencies, and channel partners easy, on-demand access to content.

Extended Delivery Model

Easily link into delivery systems, like web CMS, commerce platforms, and campaign management, to ensure consistent  omnichannel experiences.

Reporting & Dashboard

Gain visibility into content engagement to get a better understanding of performance.


  • Brand portal
  • Web2Print
  • Channel & local marketing
  • Content performance analytics
  • Content consumption analytics
  • Content operations analytics
  • BI-powered reporting & dashboards
  • Low-code integration platform
  • Connectors

Content performance analytics

Aprimo Digital Asset Management Technical Advantages

Aprimo Digital Asset Management’s robust technical capabilities enable you to easily structure all your assets, so you can be sure that your enterprise is pushing out the right content at the right time to the right audience.

Unleash the Power of Content

With the customer experience becoming more important by the day, marketers need to streamline their marketing efforts to scale and sustain an engaging customer experience.

Aprimo Digital Asset Management’s robust technical capabilities enable you to easily structure all your assets, so you can be sure that your enterprise is pushing out the right content at the right time to the right audience.

Our scalable, enterprise-class DAM offers a host of advantages, including:

  • A system of record for all your assets, in any format.
  • Support for the entire content lifecycle, from ideation to creation to management to distribution.
  • Support for publication and distribution of rich media resources in multiple formats for any channel.
  • Open architecture for easy integration with the tools you love.
  • A single system of record to simplify complex, omnichannel marketing challenges.
  • Agile implementation with Aprimo’s quick time-to-value activation methodology.
  • A SaaS approach for unparalleled scalability, reliability, and lower total cost of ownership.

30% Faster Time to Market

We give marketers the advantage of faster time to market with the easiest way to find needed content, lower content creation costs through higher reuse of existing content, and the ability to seamlessly feed approved content into customer experience execution channels.

See how Aprimo can help you unleash the power of content.

See how Aprimo can help you unleash the power of content.